The 3 P’s of Social Media Marketing

Introduction

Over the past year or so, I have been helping a small cafe in Houston, a tea house, enter into the world of social media marketing, mostly employing Twitter, and recently making use of Facebook. In fact, we were perhaps the first retail establishment in Houston to enter the brave new world of Twitter, and now boast over 1500 followers, making it the 2nd largest restaurant following in Houston. This cafe’s experience with social media has been quite successful, with results far better than advertising in traditional newspapers or magazines, and will continue to be a major participant in social networking space.

Follower count was never the strategy when we entered the Twitter world. I did have a strategy in mind when I first participated, and it was been refined through customer feedback and a few lessons-learned. I think our experiences can be useful to other retail stores, so just wanted to take some time here to share my insights. They can be organized as the 3 Ps of Social Media Marketing:

Passion Personality Place

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